Question
Topic: Strategy
Types Of Retention Campaigns
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Proactive and Reactive. I know that reactive one is done by launching different marketing campaigns for churn preventation, but I really need more insights about the proactive one and what is the difference between them especially when it comes to the telecom field.
Handling proactive and reactive retention campaigns to stop bleeding and prevent churning.
Is it correct that I should have revenue increase campaign"to prevent revenue loss" to balance reactive and proactive anti churn campaigns?