Know-How Exchange : Other

First - a strong suggestion would be to get the book I talk about in this blog post: https://expandabroad.blogspot.com/2005/08/start-up-book-recommendation.html. It covers writing a business plan, and much more, in plain English.

Below is the template I use for business plans. What I do is take that template, put it in a Word file, and then start filling in what I know. Once I get finished with what I know, I then figure out how to fill in as many of the blanks I have left.

Context (Background of business, Who are the customers)
•
1.

Corporate Objectives (Short term and long term objectives – measurable)
• Short-Term:
o
• Long-Term – growth options/exit strategy
o

Market Analysis (Brief description of market, major influencers, competitors, etc.)
• (insert brief description of market here)
• Why I believe there is a market for my service
o
• Competitors – direct and indirect competitors.
o
• Target Customer:
o
• Benefits of my service:
o

Marketing Plan (4-Ps, channels)
• Product
• Price
• Place
• Promotion

Operations Plan
o

Financial Plan (refer to the Appendixes)
•

Management (who, brief summary of their background, etc.)
•

Ownership of Organization (business structure, ownership, etc.)
•

Critical Success Factors (SWOT)
• Strengths:
o
• Weaknesses:
o
• Opportunities:
o
• Threats:
o

Appendix A – Break Even Analysis

Appendix B - Profit-Loss Summary

Appendix C – Cash Flow Summary

Also - talk to your local SBA or SCORE chapters. They provide lots of help for people like yourself for little or no cost.

have you tried Google? Try googling the following:

Allintitle: how to business plan filetype:pdf