Question

Topic: Strategy

Freight Forwarding Marketing Strategy In Cis

Posted by Anonymous on 125 Points
We are a large Transportation company with more than 250 employees and around the world, our main service is providing customers with trucking services from BND, Karachi and Mersin ports to CIS countries.
Now we are looking forward to start to provide rail-way services as well as trucking.

As the CIS countries are basically underdeveloped, we can not use the methods which requires the customers to have an working internet connection.

our current strategy includes field advertisement and regular trips to the mentioned regions which is costing us a lot of money and wasted time.

I want to know your opinions about the marketing strategy for CIS, and if you have any idea for a more efficient marketing method.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Can you turn your trucks into mobile billboards for your new rail-service?
  • Posted on Author
    No, its against the law in some routes.

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