Question
Topic: Strategy
Lead Generation For A Small Architecture Firm
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I'm newly employed as a marketing specialist for a mid-sized architecture firm. One of the identified areas for improvement is to increase the number of quality leads. This will lead to more bid proposals, and thus, secure more work.
This is not my area of expertise, Although I have experience as a sales rep, making cold calls and doing research on possible leads. I am new to the architecture design industry and am trying to develop the most efficient way of generating quality leads. I have an understanding of research tools such as IBISworld and Hoovers, but my company currently does not have access to these journals (access could be granted if deemed helpful).
Any clues on how to go about this? The directors currently network throughout the target markets much as possible, but they can only know so many people.
Target markets are mainly Higher Education, Healthcare, and Recreation/ Fitness Centers. WHERE can I find info on these markets?
Thanks for any help you can provide!