Question

Topic: Strategy

B2b Customer Loyalty Programs

Posted by rohit.singhnaia on 2/16/2013 at 4:59 PM ET 25 Points
I am looking for strong b2b loyalty programs which can help the business to grow and how to measure it and at what frequency.My company deals in providing financial software to the financial industry so its a B2B model for e.g. broking software's for brokers, mutual fund software for wealth management comapnies etc
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RESPONSES

  • Posted by Moriarty on 2/17/2013 at 11:51 AM Accepted
    I am involved in discussions with a client about this. Be assured that your gift will have nothing to do with what the business does for its existence. You have to look at the people you are dealing with and see what they like.
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