Question

Topic: Strategy

New Business.

Posted by Anonymous on 3/1/2013 at 8:21 AM ET 50 Points
i'm a student from a university in indonesia. in my university, we taught to be a young entrepreneur. i and 4 of my friends make a innovation of drink distribution. we make a soursop's leaves to be a tea with variation flavor. it can help cancer and many others.. can you help me, how to be a good marketing ? and do you have any idea to make a logo for it?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/1/2013 at 8:59 AM Accepted
    Congratulations on your new idea. Before you create a logo (and name, website, etc.) it's vital that you understand how your innovation can "work". What are your assumptions why people would purchase it? What are your assumptions how people will find it? What about competition? What resources do you need to achieve your goals? How can you prove your tea's claim & safety?
  • Posted on 3/1/2013 at 11:07 AM Author
    thankyou so much for your response mr. Jay. :D
    it would be help me so much.
  • Posted by Moriarty on 3/1/2013 at 12:25 PM Accepted
    In furtherance to what Jay has said, think of who the person is that needs what you sell. See everything from their point of view, and your marketing becomes a whole lot easier. See Jay's questions from their viewpoint and you will be able to come up with something sensible.

    That's when to try Adwords and the Display network to see if it really is something that people want. With that, you have something to start with. You can also try different logos on your website, see which ones people like (and you can just ask them!).

  • Posted on 3/3/2013 at 10:23 PM Accepted
    I would also incorporate social media to spread the word, take a poll on your logo options, etc. If you're marketing to a younger demographic (30 and under), social media is a MUST!

    But definitely establish who your customer is and what their needs are and what your product can solve their problem (AND have the proof to back it up). This can take a considerable amount of time, so be prepared!
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