Know-How Exchange : Strategy

I presume you have organized a center and have the necessary equipment - or is this also in the starting phase?

You need first to look at who needs your skills. Who is it that will come to your classes because they like the way you teach? Computer education can be many things - basic office skills to programming in PHP to the maintenance of server equipment running Red Hat. Each of these is distinct in the world of computers - and whilst the person visiting your school will like the way you do things, he needs to be trained in Windows 8 networking.

Basically this means considering what you are offering and who is the best customer for that offer. Seeing things from their perspective will give you a lot of the information you need to establish a basic business and marketing plan. That is something you can take to a bank in order to get yourself a loan to purchase the necessary equipment. The marketing plan you put into operation yourself in order to attract your customers. You can use the internet (PPC, display, SEO) you can use the local media or just putting up posters around your town. The effectiveness of all of this depends on how targeted you are and how well you communicate with your prospective clients.