Know-How Exchange : Strategy

To increase visitors, you need to give them a good reason to visit you (assuming they know where you're located, what you offer, and how you can help them). Consider store events, classes, and co-marketing with your neighbor stores (for example, a fashion show, free loaners, etc.).

On street visibility may help you by extending the visual range of your store. This will only work if the visibility includes a reason for people to set foot into your store.

By "great visibility" do you mean lots of pedestrian traffic passing right in front of your store? What could you offer to get them to enter your store? A free cool drink, a free photo, a short neck & shoulder massage? Conduct your own "man-on-the-street" informal survey, just ask the walkers-by what would get them to enter the store.

As for "conversion rates", that would involve product selection, pricing, special offers and promotions and of course very good sales people.

have you a Facebook fan page? Do you have other interactions on the internet or locally? Whatever, run a competition where part of the game is to pick up something fun from the shop. That way they can only win a prize if they actually come in!

One thought for you is to make sure your shopfront is neat and has one message. That way passers by will see that. A computer shop in my locality has a very untidy shopfront - something I warned him about years ago - yet he still scrawls long paragraphs on his blackboard (!) and expects drivers to read it to the end whilst pausing in the traffic. His shop looks more like a newsagents than a computer shop (= clean, cool, bright) - some other people said it looked like an office supply shop. So take care!