Question

Topic: Strategy

Marketing Helicopter Charter Services In Nigeria

Posted by Anonymous on 6/12/2013 at 8:51 AM ET 250 Points
I am new on a marketing job in Nigeria to find market for helicopter charter services and i need workable strategies to excel on the job.

1.what are the frequently asked questions by prospective customer? please suggest professional answers

2.what could be cutomers' concern about using helicopters aside safety,speed and comfort?

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RESPONSES

  • Posted by Moriarty on 6/12/2013 at 10:21 AM Accepted
    Good afternoon,

    In answer to your questions, as to frequently asked questions - these should be specific to your company. A strategy needs to be specific to the things they need of you, and you alone. That way you can target more effectively.

    Secondly, any person travelling by air in Nigeria would be very concerned about air-worthiness - which is a more specific element of safety. As to speed, the essence of the helicopter is of convenience, and the ability to arrive almost on the spot.

    What are your thoughts on this?
  • Posted by Jay Hamilton-Roth on 6/12/2013 at 4:46 PM Accepted
    If you're not sure, listen in on phone calls that your colleagues are getting. Also, read the past few months of inquiries/emails from prospective customers.
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