Question

Topic: Strategy

New Cooking Academy

Posted by Tammy.Kugel on 2/8/2014 at 9:22 AM ET 25 Points
Hello to all

After 13 years in the tv industry I started a new job - head of marketing in a new highend cooking academy.
Where do I begin?????
My main goal is increasing the sales of the courses and events.
Waiting for your tips;))
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 2/8/2014 at 9:45 AM Accepted
    What did you do in television?
  • Posted by saul.dobney on 2/10/2014 at 4:49 AM Accepted
    Define your target audience (eg is it consumers or professional, local, national etc). Talk to existing customers and new customers and find out why they bought, how they found out about the course, what they're looking for and what they think you offer and could offer. Look at what competitors are doing. Then use this information to produce materials/events/actions that will get you business.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)