Question

Topic: Strategy

How To Actually Use Porter's Value Chain

Posted by sid on 11/7/2014 at 2:05 AM ET 125 Points
How do you actually go about using Porter's Value Chain? There's a lot of info on the net about what the value chain is, but there are no examples of the process to follow when analysing the value chain for a business beyond just deciding what are primary and support activities. What is the actual process if you were completing the exercise with a client?
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RESPONSES

  • Posted by Gary Bloomer on 11/7/2014 at 11:07 AM Accepted
    This might help: https://www.slideshare.net/singhalshubham/pizza-hut-value-chain-analysis
  • Posted by mgoodman on 11/7/2014 at 1:37 PM Moderator
    Is the Porter Value Chain mandatory? Why not take the client back to the real objective and deal with the best way to accomplish that.

    Starting with a tool and how to use it seems like backward thinking. It's like asking how to use a screwdriver or a saw, when the real objective is to build some furniture that will look good in your bedroom. (Maybe you don't even need a screwdriver.)
  • Posted on 11/9/2014 at 7:28 PM Member
    There are some things covered in business school that don't apply in real life situations for the most part. This might be one of them...
  • Posted by Jay Hamilton-Roth on 11/9/2014 at 8:34 PM Member
    See: https://www.marketingprofs.com/ea/qst_question.asp?qstid=13833
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