Question

Topic: Social Media

An Issue To Solve

Posted by ferasjacklis on 1/20/2017 at 2:14 AM ET 250 Points
Hello everyone I am a marketing graduate and i have an underwear company, our company was established in 1942,
and i made several pages on Facebook to advertise the company , but the problem is that the company is located in Syria (The Middle East ) and in this region Facebook restrict Ads !! so you can not advertise using the original way , my question here is , is there a way to advertise in my region using social media or should i keep advertising the OLD SCHOOL way?
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RESPONSES

  • Posted by mgoodman on 1/20/2017 at 11:48 AM Accepted
    Can you advertise using a hyperlink to a landing page on your website? What exactly is the Facebook limitation?

    What is the "old school way" in Syria?
  • Posted by Peter (henna gaijin) on 1/20/2017 at 12:23 PM Accepted
    I would look beyond Facebook, to see if you can use other online advertising platforms. LinkedIn has ads, and a pretty good means of focusing ads on geographies. AdRoll (adroll.com) is also another ad serving option - they place ads on other web sites based around requirements you list.

    Beyond that, you can use a social media strategy. This involves working toward getting information out about your company and products over social media without using advertisements. Setting up a facebook page was one step in this. Now you need to work out ways to get people looking a the page at content that is of interest to them (but beneficial to your product sales). Social media encompasses other sites than juts Facebook. Twitter, Snapchat, LinkedIn are some of the common ones through out much of the world. There very likely are some that are regional to you.

    And a mix between advertising and social media - while you may not be able to advertise in Syria, you may be able to pay to "promote posts" on Facebook, and this could be a way to do the same as advertising. Paying to have your Facebook posts seen by others who have not liked your Facebook page.
  • Posted by Jay Hamilton-Roth on 1/21/2017 at 8:51 AM Accepted
    Since Facebook is the most used social network in the region, you'll need to share stories (think video, slideshows, photos, podcasts) that are interesting and worth repeating. That is, you need to think organically.

    Also, don't forget about WhatsApp - if you can advertise on that service.
  • Posted by Shelley Ryan on 2/9/2017 at 11:40 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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