Question

Topic: Strategy

Home Health Serving Southwestern Nc/north Ga > 65

Posted by sweetonion on 2/13/2017 at 11:12 PM ET 250 Points
I work for a home health agency in southwestern NC with 4 counties, we have served for 40 years plus. We just purchased another agency in north Ga which has been opened for 25 years.
Our tag line has been, Serving Southwestern North Carolina for 40 + years.

The 2 agencies will combine across state line joining 6 counties together and we would like to combine our years of service while uniting the companies.

Can you assist me in a clear concise tag line with years and unity of states?
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RESPONSES

  • Posted by mgoodman on 2/14/2017 at 8:12 AM Accepted
    Why is the longevity such an important factor? Wouldn't you rather tell folks the BENEFIT you deliver? Being an old organization isn't a benefit.
  • Posted by Jay Hamilton-Roth on 2/14/2017 at 9:32 AM Accepted
    Could you mention the key major cities in the area in your tagline? For example:
    Serving Asheville, Greenville, and Gainsville (since 1977)?
    Or the forests, such as: Serving the Nantahala and Chatahoochee Region (since 1977)?
  • Posted by Mike Steffes on 2/14/2017 at 10:31 AM Accepted
    "Serving North Carolina over 40 years and Georgia over 25 years."
  • Posted by Shelley Ryan on 3/3/2017 at 6:20 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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