Question

Topic: Other

The Term For Using Common Attributes As Usp

Posted by andrew on 4/9/2017 at 4:33 AM ET 125 Points
Hi team, I'm having a mental blank. What is the term given to using a common attribute of a product as a selling point? For example, if I was to advertise a bottle of water as 99% fat free (given that this is standard amongst most waters), that would be called...? (Apart from lazy, manipulative, sh*thouse etc).

Halfway down this page is exactly what I mean: https://www.essentialbaby.com.au/just-for-you/mind-body-fitness/revealed-7-... ('Irelevent Claims' section). What is the marketing term for this?

Thanks team.
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RESPONSES

  • Posted by Gary Bloomer on 4/9/2017 at 3:23 PM Member
    Boilerplate
  • Posted by andrew on 4/9/2017 at 4:53 PM Author
    Hey Gary, thanks for that, but that's not exactly what I was looking for.
  • Posted by Shelley Ryan on 4/25/2017 at 6:48 PM Moderator
    Hi Everyone,

    I am closing this question and refunding Andrew's points.

    Thanks for participating!

    Shelley
    MarketingProfs
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