Strategy - How to increase numeric distribution? from Anonymous: MarketingProfs Question 46231

Topic: Strategy

How To Increase Numeric Distribution?

Posted by Anonymous on 6/5/2017 at 1:27 AM ET 125 Points

just in deliemma that what we can do to increase numeric distribution of a brand

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Posted by mgoodman on 6/5/2017 at 10:04 AM Moderator

What kind of brand? Where? What do you mean by "increase numeric distribution?" (Greater availability, greater awareness or greater unit sales?) What have you done so far? What seems to work, and what doesn't? What has worked for competitors?

Who is the primary target audience? Where? What unique and important benefit can they expect?
Posted by Gary Bloomer on 6/5/2017 at 5:54 PM Accepted

What exactly do you mean by "numeric distribution"?
Posted on 6/6/2017 at 3:31 AM Author

Its a confectionery item. Here I am pointing greater availability by the term numeric distribution at retail stores.
Posted by mgoodman on 6/7/2017 at 10:42 AM Accepted

More SKUs in stores handling? Or more retail inventory of a single SKU? Or more stores handling?

Where?
Posted by Shelley Ryan on 6/27/2017 at 11:03 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs