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Topic: Strategy

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Engagement Strategy For Users Of Student Networkin

Posted by tiwari.ved27 on 125 Points
Plz suggest me some engagement strategy/technique to create an engagement/involvement level among the users of social networking site for college student. The USP of this site is "social network" with some added features like discussion forum, classified, job manager, resume builder alongwith all core features of social network.

  • Posted by Jay Hamilton-Roth on Accepted
    It's not clear to me what makes your networking site better than other sites that students are already a member of. What's the benefit to them to join your site? Where are these students located? How large is your existing membership base?
  • Posted by tiwari.ved27 on Author
    currently i don't have any student base, i am starting it now.
  • Posted by telemoxie on Accepted
    To me, your best strategy right now depends a lot on your checkbook. You have the money to fund development, to hire a dozen programmers, to experiment with this or that, to advertise, and see what works out over time? Or, are you trying to bootstrap this on a very limited budget and a relatively short time-frame for success? If you need to show results and start making money fairly quickly, I would suggest you find a small niche of specialized students who are close to you and have some sort of a unique need. Facebook did not start by being everything to everybody. My understanding is that it started at one campus among a relatively small group of students who had one specific thing in mind.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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