Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
1/16/2018 at 10:58 AM ET
I'm being approached by companies that have Bluetooth beacon systems that broadcast promotional messages within a radius of a retail store. Any consensus on whether or not they are a good idea?
Peter (henna gaijin)
1/16/2018 at 12:37 PM
Hadn't heard of these, so did a touch of research. Here is an article from 2 years ago wondering about why beacons haven;t taken off:
Still hasn't taken off, so I suspect it never will.
1/16/2018 at 1:03 PM
Thanks - the article is helpful. The pricing I've seen has been coming down considerably. Two years ago I saw pricing at about $1000 a month. Last month it was $299 per month. Now I see it at $129 a month.
1/16/2018 at 7:12 PM
Personally i'd avoid these things. Most stores taking advantage of them won't do the platform justice.
BACK TO TOP
Post a Comment
2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and ...
by Ayaz Nanji
RIP SlideShare, It Was Good While It Lasted
by Mathew Sweezey
Four Ways Design Can Help You Market to Women
by Stephanie Yung
How Marketers Can Be Strategic Influencers, and Why Their Input ...
by Laura Forer
The Complete Guide to Reddit Marketing
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with