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This question has been answered, and points have been awarded.
1/16/2018 at 10:58 AM ET
I'm being approached by companies that have Bluetooth beacon systems that broadcast promotional messages within a radius of a retail store. Any consensus on whether or not they are a good idea?
Peter (henna gaijin)
1/16/2018 at 12:37 PM
Hadn't heard of these, so did a touch of research. Here is an article from 2 years ago wondering about why beacons haven;t taken off:
Still hasn't taken off, so I suspect it never will.
1/16/2018 at 1:03 PM
Thanks - the article is helpful. The pricing I've seen has been coming down considerably. Two years ago I saw pricing at about $1000 a month. Last month it was $299 per month. Now I see it at $129 a month.
1/16/2018 at 7:12 PM
Personally i'd avoid these things. Most stores taking advantage of them won't do the platform justice.
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