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Topic: Strategy

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This question has been answered, and points have been awarded.

Retail Beacons

Posted by lstevens on 25 Points
I'm being approached by companies that have Bluetooth beacon systems that broadcast promotional messages within a radius of a retail store. Any consensus on whether or not they are a good idea?

  • Posted by Peter (henna gaijin) on Accepted
    Hadn't heard of these, so did a touch of research. Here is an article from 2 years ago wondering about why beacons haven;t taken off:
    https://www.braze.com/blog/beacon-marketing-what-happened/

    Still hasn't taken off, so I suspect it never will.
  • Posted by lstevens on Author
    Thanks - the article is helpful. The pricing I've seen has been coming down considerably. Two years ago I saw pricing at about $1000 a month. Last month it was $299 per month. Now I see it at $129 a month.
  • Posted by Gary Bloomer on Accepted
    Personally i'd avoid these things. Most stores taking advantage of them won't do the platform justice.

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