Question

Topic: Research/Metrics

Marketing Research Case Studies

Posted by Anonymous on 12/18/2004 at 1:27 PM ET 250 Points
I am teaching (for the first time) a class in Marketing Research to senior students at the University of Cincinnati, Clermont Branch.
My main concentration in classes of this type is to come up with case problems in the area that 5-6 member teams have to solve. I don't like the ones listed in the textbook and I am having a problem coming up with some good ones--about 3 or 4. Any help out there.

Tom Foreback
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RESPONSES

  • Posted by SRyan ;] on 12/18/2004 at 3:22 PM Accepted
    An inch to the right of your question, click the link to Search Resources. The Experts here have been loading it up with their favorite stuff, and I know you'll find some links relevant to case studies.

    Also, click the Search Questions link on the right side of this page. Try using the keywords "case stud" and look through some of the Q&A threads that come up in the results. Other professors have made requests similar to yours here.

    Since you're new, you might think about filling out your Profile page. Any info you provide about yourself will be useful for this and all future questions you post here.

    Welcome aboard!

    ¤ Shelley ¤
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