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Topic: Strategy

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Market Football Academy Through Joint Venture

Posted by fbazuaye on 125 Points
Hello
We just started a football academy for boys between the ages of 12 to 22. We are looking at how to get more kids to enroll. a joint venture is one of the strategies we are looking at to develop the market.
Can somebody help brainstorm with ideas to develop a market and get more kids to enroll
  • Posted by Jay Hamilton-Roth on Accepted
    What other options exist in your region for kids to play football?
    Are there other academies in the area?
    From the parents' perspective, why should they enroll their child? What's stopping them from enrolling?
    Is this only for boys? If so, why not girls?
  • Posted by chiron34 on Member
    Is there a cost to parents that might be limiting or preventing enrollments? (eg, fees to the academy or cost of clothing, boots etc)

    Are your coaches professionally qualified or just experienced existing or retired players. This may be important to parents when you are promoting your training facility as an 'academy'.

    If you are willing to consider a joint venture with an investor, have you prepared a business plan to show how you expect the academy to create revenue streams so that the academy gets an income and the investor can get a reasonable return on the investment made?

    What are your training facilities like? Are they modern so they can be promoted as an incentive to join the academy?

    What is your point of difference with any competitors? By competitors, don't just consider other football academies; you have to consider other sports, eg, basketball, field hockey, Rugby football, athletics, etc.
  • Posted by fbazuaye on Author
    I am looking at how to partner with groups like schools to get their kids to enroll. Beside schools I need a suggestion for other groups I can possibly partner with
  • Posted by chiron34 on Accepted
    You say you are "looking at how to partner with groups like schools to get their kids to enroll. Beside schools I need a suggestion for other groups I can possibly partner with" but you are not really answering the important questions we are directing to you. Your answers to the specific questions are important for us to work out a strategy for you.

    Probably the three most important questions that you haven't answered are:

    1. Are there money costs to parents?

    2. What other attractions are there as competition to you?

    3. What incentive can you offer for schools and other organisations to encourage them to refer their members (children) to you.
  • Posted by fbazuaye on Author
    Probably the three most important questions that you haven't answered are:

    1. Are there money costs to parents?

    2. What other attractions are there as competition to you?

    3. What incentive can you offer for schools and other organizations to encourage them to refer their members (children) to you.
    Hello Chiron
    Thanks and see below for the response to your questions

    1. Yes there is money cost to enroll

    2. We take them for trails with Top English premier league club

    3. We offer the schools and organization discount and advert
  • Posted by mgoodman on Accepted
    So what's in it for your prospective "partners?" What is the benefit they get worth to them? Why would they want to partner with you? What is their benefit worth to them?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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