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Topic: Social Media
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Difference Behavior In Product Involvement
11/2/2018 at 4:27 AM ET
hay guys, i make some research about the differences of behavior in low involvement product and high involvement product in purchase intention field on instagram. Using concept of browsing activity, flow condition, online trust, toward purchase intention.
are there any suggest for me? how should i make some specific focus on my report ?
11/2/2018 at 10:37 AM
What research have you done already?
What tools have you developed?
11/2/2018 at 7:08 PM
Frame a hypothesis before designing the research.
Include in your research some analysis of alternative hypotheses, rather than just directly testing one, which can introduce "congruence bias."
If researching purchase/intent attribution, you may need to study more than just Instagram.
Welcome to MarketingProfs!
11/2/2018 at 10:29 PM
I using quantitative research with smart PLS data analysis. And then, what should i do if i have get result about the score comparison among high and low involvement product in indonesia, i mean what novelty can i suggest or analysis i can offer ?
Btw, Tnnx for all of u for a kind respons
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