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I'm looking for some advice regarding relocating a self-employed beauty services (mostly nails) business. The main question is how to conduct a market and competitors research in an efficient way when you basically can choose from a dozen or so of potential locations. To make it clearer, the new location will be selected based on the highest potential revenues for the business.
An ideal scenario, as I understand it, would be finding some sort of "market research report" about potential clients in a specific region of the country (it's UK), but I'm quite sceptical one exists and whether it will give a clear picture of how many potential and regularly paying customers are there in a specific town/city/area.
I wonder if there's a good practical way to get truthful market insights for beauty services in particular, other than going through the potential locations one by one and doing tedious "reconnaissance" using local news, Facebook groups, perhaps hard to get and unreliable statistics about income or even ethnic breakdown (can be important too!).
Happy to clarify my question further, and sorry if it all sounds too naive or near-sighted, I'm not an expert in marketing. If this is not an appropriate place to seek this kind of advice, I would really appreciate if you could link me to a better place.