Question
Topic: Other
Agency Compensation Dilemma
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This is a small account, but it sets a precedent of whether a client owns all the concepts we present them, or if it is right to explain that our whole fee-for-time compensation structure is based on the assumption they will pick and have the rights to ONE concept no matter how many options we present them. ..and that we have the right to charge for use of a second concept even though they've already paid for our "thought time."
I wonder if and how other agencies formally stipulate something like this or have simply had similar experience with the situation. I'll appreciate any insights.
Regards,
Brian