Question

Topic: Other

Agency Compensation Dilemma

Posted by Anonymous on 125 Points
We're a B-to-B agency that uses a fee-for-time compensation method. We have a client for whom we regularly do their annual report. Last year we presented them with two or three creative concepts and they chose one. This year they are in an economizing mood, and to save money have told us they want to use one of the other concepts we presented to them last year.

This is a small account, but it sets a precedent of whether a client owns all the concepts we present them, or if it is right to explain that our whole fee-for-time compensation structure is based on the assumption they will pick and have the rights to ONE concept no matter how many options we present them. ..and that we have the right to charge for use of a second concept even though they've already paid for our "thought time."

I wonder if and how other agencies formally stipulate something like this or have simply had similar experience with the situation. I'll appreciate any insights.
Regards,
Brian
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RESPONSES

  • Posted on Author
    Thanks Randall,

    This definitely helps put to rest any qualms of conscience that we're double-dipping if we add a concepting cost to work we developed last year, even though the client has essentially paid for the time we put in developing those concepts.

    I'll check out logoguru.com. Much appreciated!

    Brian
  • Posted on Author
    Bill,

    You're right: our contract is remiss by not specifically covering this eventuality, and it will in the future. Because we haven't been explicit about this in the past, we will have to make concessions here -- we don't intend to alienate this client on general principles. Thanks for the kick in the pants.
    Brian
  • Posted on Author
    Bill,

    You're right: our contract is remiss by not specifically covering this eventuality, and it will in the future. Because we haven't been explicit about this in the past, we will have to make concessions here -- we don't intend to alienate this client on general principles. Thanks for the kick in the pants.
    Brian

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