Question

Topic: Research/Metrics

Internal Operating Costs And Roi In Mkting Depts

Posted by Anonymous on 3/24/2005 at 11:52 AM ET 25 Points
I need to know if there are any industry standards for measuring internal operating costs of a Marketing department in a total ROI calculation. This would be for purposes of justifying headcount increase to address untapped marketing opportunities.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Peter (henna gaijin) on 3/24/2005 at 6:06 PM Accepted
    There are not any standards out there, as it all varies based on industry, where the product is in product life cycle, goals of product (growth versus milk), etc.

    Added to this, the vast majority of marketers are not able to determine an ROI for marketing programs.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Research/Metrics)