Know-How Exchange : Strategy

IBM, GE, GM, Ford, take your pick of any of the top 50 Fortune 500 companies. And on the website for any of these companies, they will have a section defining how to find them in any country. By looking through a few countries, you can abstract what their global strategy is. Other sources for information on global strategy: Annual report, investor's information, even the Jobs pages.

I'm not sure what you mean by "a global coverage model." There are a number of companies that are, for all intents, marketing globally, as wnelson points out. Could you find a city somewhere that doesn't have a representative? Of course, but that doesn't make a company less global.

I've done a lot of work with DuPont and IBM, and I think you can consider both of them to be using a "global coverage model" (whatever that is).

What's the real question/issue? What is it you intend to do with the information we provide. That may help us address your question better.

With any of the gloabl companies the business delivery is actually diferent in almost every territory. Perhaps Iridium was an exception, but that one is defunct.

Coca Cola is probably close to a consistent delivery per territory.

Ford has completely different models in every market, but the big chemical and IT companies like DuPont, Bayer, Microsoft, HP and IBM may have different marketing models but almost identical product lines per territory.

What about Nike, Reebok, Levi-Strauss? Similar products but different go-to-market models per country.

Hollywood movies - similar go-to-market models per country?

Hey, our very own MarketingProfs has a global coverage model...