Know-How Exchange : Strategy

Hi, Katelyn,

Here’s a powerhouse article on ATMs in general that mentions banks wanting to direct marketing messages one-to-one to customers. It also mentions what customers want an ATM machine to be.

https://www.bai.org/bankingstrategies/2004-sep-oct/atms/index.asp

There is an excellent article called “When Stars Align For ATM Upgrades: A Service Guide to the Major Manufacturers” by James Swamm in Community Banker; Jun 2005; 14, 6; ABI/INFORM Global – pg 30. It discusses the ATM industry and the following major ATM manufacturers and their offereings: Diebold, Fujitsu, NCR, Transax Technologies, Tidel Technologies, Triton, and Wincor-Nixdorf. You can get this article through a university or public library. I found it via Proquest.

Another great article is:
Advice On Getting (Much) More Out Of Your ATMs
Lisa Freeman, Associate Editor. Credit Union Journal. New York: Aug 20, 2001.Vol.5, Iss. 33; pg. 12

Here’s the abstract: “"Even though ATMs can offer a wide variety of things, financial institutions are still treating them as they did those first- and second-generation ATMs doing basic transactions," [Margaret Bost] suggested to a recent meeting hosted by NAFCU. "A big indicator of this is the fact that most people are still measuring the success of their ATMs by looking at transactions per month. Instead, we should look at how the ATM can address all of those business issues."
"Never underestimate the value of advertising your own products on your ATM," Bost continued. "Go ask your marketing department how much it costs to do a statement stuffer, and compare it with the cost of advertising on your ATM, which is minimal, unless you still have a lot of first- or second-generation ATMs. And the statement stuffer is typically looked at only when the consumer first opens the envelope- that's essentially once a month. But many consumers go to the ATM more than once a month, and when they are there, they are thinking about financial services, so it's the perfect time to be telling them about the other products and services you offer."
Another advertising opportunity is coupon delivery at the ATM. "Coupons dispensed from the ATM has the highest redemption rate of all coupons, except for the one that's attached to the product where the consumer just tears it off the product and uses it right there in the store," Bost explained. ATM coupons can be preprinted on the receipt tape, can be dispensed separately, or they can be customized by using a dynamic thermal printing solution. A coupon for muffins could be available in the morning, for example, while a coupon for a hamburger could be available later in the day, she noted.”
Again, this article can be found by going to a library. I used Proquest to find it.
In addition, on NCR’s and Diebold’s websites (leading ATM manufacturers), they mention use of ATMs for marketing. NCR’s press release page has “rollouts” for ATMs with marketing capability.

NCR
https://www.ncr.com/fr/solutions/self-service/personalisation_and_marketing...
https://www.ncr.com/fr/media_information/2004/may/pr052004b.htm

Diebold
https://www6.diebold.com/solutions/atms/case%5Fstudies/case01.htm


Hope these leads help you!

Wayde

Also: https://www.mediaweek.co.uk/articles/folder2005/Feb05/ATMad-takeup-high

https://www.findarticles.com/p/articles/mi_go1989/is_200408/ai_n6437122