Question

Topic: Strategy

Re-mail Response Rate

Posted by Anonymous on 7/12/2005 at 6:00 PM ET 125 Points
We are considering a remail on a successful direct mailing to about 600M recipients. What kind of decline in response rate can we expect to receive with each additional remail of the campaign?

Thank you.
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RESPONSES

  • Posted by Deremiah *CPE on 7/12/2005 at 6:25 PM Accepted
    The decline in remail will truthfully revolve more around whether you have discovered if the direct mail campaigh you are issuing to your prospective customer is a real need they have.

    The numbers will decline in proportion to the degree that your offering to the client is an effective offer.

    When you say "Successful" direct mail campaign what kind of numbers did you successfully pull the first time you did the mailing? And are you testing the campaign on a more deeper level by creating slight alterations of the original document rather than continually sending out the same documents?

    Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
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