Know-How Exchange : Strategy

I would suggest design a website and use affiliate marketing. Also, design a slogan for your business and use that to sell it. In addition, have an opening and invite area businesses and other officials to sample your offerings. Get the media involve by sending out a press release. Tie your press release to an event that is happening.

Title can be 'Specialty coffee on the house, wet your taste bud"

Good luck,

Aria

First, you need to know you have some stiff competition from coffee franchises like Starbucks, Caribou Coffee and The Coffee Beanery, let alone the dozens of smaller ones see https://www.franchisegator.com/coffee_franchise.html what's already out there. If you're still interested in franchising, it would be well worth the money to seek out a franchising consultant to discuss your options and structure the organization. Unless you're simply selling the rights to put a name on their coffee shop and help them get set up for business, there are many facets of creating a franchise that far exceed any advice you may get here for free.
Good luck, Debi Brady
Technical Writing & Marketing Consultant
(NOT a franchise consulant)

Wow, I'll bet you're smacking your forehead right now and saying, "STARBUCKS? You mean, there's already a coffee franchise out there called S-S-Starbucks?!"

Seriously, now...

You might get some ideas reading earlier threads posted here on the forum. Click the Search Questions link on the right side of this page, and use the keyword FRANCHISE.

Also, here are some MarketingProfs articles that might be useful:

» Making the Most of Your Distribution Channels
» Are Marketers Chasing Rainbows? (mentions franchising)