Question
Topic: Strategy
Marketing Home Loans To People Purchasing Homes
In a very competitive mortgage envirnment I am at a distinct disadvantage as I am currently living in New York although my office and target market is still in Southern California. No face to face contact. My question is how can I efficiently and cost effectively reach home sellers in need of new financing for their next home purchase. My direct mail campaign to home sellers has been disappointing. Any ideas would be appreciated. Email and telemarketing marketing is a weak vehicle for the type of customers I target, A+ buyers of expensive properties
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