Question
Topic: Strategy
Launching New Premium Potato Snacks
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We are intending to launch new premium potato snacks in market where there is really fierce competition and alot of strong brand names. The product is targeting youths ( 15-25 ) with high quality and reasonable price. We are thinking of a whole campaign to reach this category but we need unique ways to introduce the product in market . Any ideas , we will be thankful.
RAMO