Question

Topic: Research/Metrics

Test Market Ingredients?

Posted by Anonymous on 250 Points
I am seeking a list of basic 'ingredients' one needs to
conduct a test marketing campaign.

Is there an article out there someone can please guide me to? Or does someone simply know from experience and/or teaching this topic, the basic steps required to
implement a test market campaign? I will
be conducting a test market of a program in the
secondary schools. (this would not be for a consumer
product.)

Thank you in advance.
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