Know-How Exchange : Research/Metrics

You might also like to look at the on-line survey companies which allow you to both design your market research forms and analyse the results. They (mostly) offer a level of tuition to get you up to speed with the more arcane aspects of statistical analysis. Try:

https://www.questionpro.com/trend/

https://www.gmi-mr.com/net-mr/market-research-software.phtml?ovchn=GGL&ovcp...

(Whoops – that’s a bit long!)

https://www.researchexec.com/features.asp

The first and the last offer a pretty comprehensive stats facility which can be tailored to your particular requirements in a step by step process.

There is a danger in these approaches in that if you do not understand the equations, principals and algorithmic relationships inherent in these packages, your results will follow the assumptions contained within the software. Deus ex-machina, or more aptly put, info in = rubbish out!

Steve Alker
Unimax Solutions