Take 10: How to Develop a Dynamic Creative Briefing Document

The majority of creative briefings are conducted verbally and based on feelings rather than clear, strategic thinking. However, this exposes a problem when campaigns are presented—there is no guide to evaluate the assets against, and the project as a whole becomes less organized, effective, and focused.

In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign.

Rate this


  • Element: Plan
  • Topic: Marketing Management
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Video Tutorial, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.