Sales is all about closing deals, marketing is all about developing relationships. And in order to hand off qualified leads ready to convert, it's important for marketers to create dialogue and engage with their prospects in a way that moves them through the sales funnel.

In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.

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KEY DETAILS

  • Presenter: Cyndi W. Greenglass
  • Element: Communicate
  • Topic: Demand Generation, Email
  • Price: FREE

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THIS VIDEO TUTORIAL FEATURES:

Cyndi W. Greenglass is a founding partner and senior vice president of strategic solutions at Diamond Marketing Solutions. Cyndi was named into the Top 100 Influential B2B Marketers by Crain's BtoB Magazine twice, and is nationally recognized for her industry leadership and expertise. Cyndi is immediate past president of the Chicago Association of Direct Marketing, and past chair of the Direct Marketing Association Business-to-Business Council. She also serves on the DMA Government Affairs Committee.