Are tradeshows an important part of your face-to-face marketing strategy? If so, you probably allocate a large percentage of your marketing spend to your booth—and why not? Tradeshows are a great opportunity to generate new leads, connect with existing clientele, and establish brand awareness, but they're a competition for eyeballs, engagement, and excitement.
In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.