Take 10: How to Attract Customers to Your Tradeshow Booth

Are tradeshows an important part of your face-to-face marketing strategy? If so, you probably allocate a large percentage of your marketing spend to your booth—and why not? Tradeshows are a great opportunity to generate new leads, connect with existing clientele, and establish brand awareness, but they're a competition for eyeballs, engagement, and excitement.

In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.


Jim Beretta
Jim Beretta is chief marketer, strategist, and brand consultant at Customer Attraction Marketing. He has 20 years of experience in the advanced manufacturing industry, and has exhibited at trade events across North America, Europe, and China. His marketing strategies have been responsible for hundreds of millions of dollars in revenue, and he is a firm believer in high-return marketing investments in B2B environments.
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  • Presenter: Jim Beretta
  • Element: Plan, Strategy
  • Topic: Event Marketing
  • Price: $0


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