Success in social media depends on how well your day-to-day efforts align with your overall marketing goals and objectives. However, many marketers still start with tactics instead of strategy, which can lead to unsatisfactory results and, sometimes, even failure.
In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts.
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Paul Chaney is a veteran digital marketing consultant, trainer, writer, editor, and author of four books, including The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. Reach him via email@example.com.
LinkedIn: Paul Chaney