Email can be a powerful marketing tool. But in order to really make it work for you, care must be taken to ensure you can identify and analyze your email-driven site visitors.

In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

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KEY DETAILS

  • Presenter: Michele Kiss
  • Element: Analyze
  • Topic: Email, Metrics & Measurement
  • Price: FREE

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THIS VIDEO TUTORIAL FEATURES:

Michele Kiss is a self-admitted analytics geek. She is director of digital analytics at Red Door Interactive, where she leads a team of analysts to produce actionable insights and recommendations to optimize clients' online initiatives. You can contact her via mkiss@reddoor.biz or follow her at @michelejkiss.