Killer Search Engine Content:  Create Web Content to Get on the First Page of Search Results

You know that if you're not in the first page of search results, you're in trouble. Basically, when people are searching for your products and services, very few of them will go to the second page of search results. Certainly, if you're not in the first 3-5 pages of results, you might as well not exist.

Search engines fundamentally depend on text content to decide whether to put a page into the first ten results on not. And more and more, search engines depend on the actual content on the page, not the content found in the HTML tags. So, if you get your content right, you're going to do much better with the search engines.

There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. Things will be kept simple, and jargon and technical language will be avoided. This virtual seminar is about giving you tips and techniques that you can immediately implement.

A word of caution: There is no magic formula for ranking highly with the search engines. Some search engine consultants may promise you immediate results but you should be very wary of such promises. If it sounds too good, it probably is.

THIS WEBINAR FEATURES:

Gerry McGovern
Gerry McGovern (gerry@gerrymcgovern.com) is a content management consultant and author. His latest book is The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, which teaches unique techniques for identifying and measuring the performance of customers' top tasks.
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KEY DETAILS

  • Date: On-Demand — Access anytime!
  • Presenter: Gerry McGovern
  • Price: $0

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