A traditional B2B company, GAF Roofing, focused on marketing to the professional builder customer and leveraging mainstream media advertising. However, the company noticed a significant shift in the consumer. GAF Roofing found that the female head-of-household had become the primary decision maker on roofing and recognized a need to engage this new consumer.
In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.
- Date: July 16, 2015
- Presenter: Alyssa Hall, Emily Videtto
- Element: Plan, Create, Communications, Analyze, Strategy
- Topic: Marketing Strategy, Public Relations
- Price: $0