We live in a culture of change. Disruption is everywhere. Digital transformation is imperative. It's the Uberization of everything—whether your company is B2C, B2B, small, medium, or large. These new realities are forcing marketers to rethink many of their commonly held beliefs about what works in business, and what the future of marketing in 2016 (and beyond) will look like. Interestingly, this is less about the evolution of technology and much more about how customers have become more savvy in a constantly changing landscape.
In this PRO seminar, Mitch Joel will explain why you, as a B2B marketer, need to be aware of this new consumer-centric landscape and how to successfully market B2B products by tapping into your own buying habits. He'll show how the world continues to change and challenge brands like never before.