When it comes to measuring marketing data, there are many ways to approach it—from market research, to the marketing mix model, to tracking clickthroughs and page views. With more sources of information than ever before, it's easy to see why there's so much confusion around your data.

In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite.

Rate this

KEY DETAILS

  • Date: April 14, 2016
  • Presenter: Jim Sterne
  • Element: Management
  • Topic: Metrics & Measurement
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the event.

TERMS & CONDITIONS

By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS WEBINAR FEATURES:

Jim Sterne (jsterne@targeting.com) is the founder and director of Target Marketing (www.targeting.com), founder of the eMetrics Marketing Optimization Summit, and the founding president and current chairman of the Web Analytics Association.