When it comes to measuring marketing data, there are many ways to approach it—from market research, to the marketing mix model, to tracking clickthroughs and page views. With more sources of information than ever before, it's easy to see why there's so much confusion around your data.
In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite.
THIS WEBINAR FEATURES:
Jim Sterne founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. He now advises companies on analytics strategy planning at Data Driven Leaders Studio and teaches AI and machine-learning to marketers.