MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data

When it comes to measuring marketing data, there are many ways to approach it—from market research, to the marketing mix model, to tracking clickthroughs and page views. With more sources of information than ever before, it's easy to see why there's so much confusion around your data.

In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite.

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  • Date: April 14, 2016
  • Presenter: Jim Sterne
  • Element: Management
  • Topic: Metrics & Measurement
  • Price: $0


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Jim Sterne

Jim Sterne ( is the founder and director of Target Marketing (, founder of the eMetrics Marketing Optimization Summit, and the founding president and current chairman of the Web Analytics Association.