The Broken Promise of Digital: Making the Customer the Center of What We Do

Digital marketing and social media were supposed to help with personalization, two-way communication, and direct engagement—ultimately, fostering a deeper relationship with your customers. Unfortunately, it hasn't always worked out that way. Instead, the traditional advertising and marketing model has simply been applied to these new platforms.

In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!


Scott Monty

Scott Monty is an executive coach/adviser and a keynote speaker—and the only classics major who's been a global head of digital and social for a Fortune 10 brand. He helps the C-suite embrace virtuous leadership and better communication with timeless strategies.

Twitter: @ScottMonty

LinkedIn: Scott Monty

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  • Date: On-Demand — Access anytime!
  • Presenter: Scott Monty
  • Element: Create, Communications
  • Topic: Marketing Content, Social Media Marketing
  • Price: $0


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