Digital marketing and social media were supposed to help with personalization, two-way communication, and direct engagement—ultimately, fostering a deeper relationship with your customers. Unfortunately, it hasn't always worked out that way. Instead, the traditional advertising and marketing model has simply been applied to these new platforms.

In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!

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  • Date: July 14, 2016
  • Presenter: Scott Monty
  • Element: Create, Communicate
  • Topic: Social Media, Content
  • Price: $0


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Scott Monty heads up social media at Ford Motor Company in Dearborn, Michigan. Until recently, he was Consigliere for crayon, a strategic advisory group specializing in conversational marketing. Scott has been on the cutting edge of the marketing field for some time, having written the internationally recognized Social Media Marketing Blog at since 2006.

Scott also plies his trade in his personal interests. He writes the Baker Street Blog and co-hosts and produces the first podcast for Sherlock Holmes enthusiasts, I Hear of Sherlock Everywhere.

And as if that's not enough, Scott's excellent sense of humor is clearly evident in his voice over talent that spans from "the movie announcer guy" to practically the entire cast of The Simpsons. He regularly puts his wit, curiosity and generous spirit to use on Twitter as @scottmonty and contributes to his various online communities as much as life will allow.

When he's not tethered to the computer, Scott spends time with his wife and two young sons in the suburbs of southeastern Michigan.