Why 'Always Be Testing' Is Wrong for Your Business

Conversion rate optimization (CRO) is one of the most used phrases in digital marketing today. Encompassing analysis, UX, design, split testing, and much more, CRO is often trivialized by minor (and sometimes senseless) page changes in the name of optimization. But in order to do it correctly you have to know what elements to test and what tools to use for the job.

In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.


Justin Rondeau
Justin Rondeau is a data-driven marketing evangelist with a specialty in optimization via data analysis and split testing. He is an international speaker on optimization, and works closely with ecommerce companies. He hosts several Boston-based meetups spanning many digital marketing topics, and has provided hands-on training for several Fortune 500 companies. After seeing 2,500+ A/B and MVT tests, Justin has made it his mission to educate marketers about optimization and to get them to 'Test Smarter, Not Harder.'
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  • Date: On-Demand — Access anytime!
  • Presenter: Justin Rondeau
  • Element: Plan, Communications, Analyze
  • Topic: Measurement & Analytics, Websites
  • Price: $0


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