Conversion rate optimization (CRO) is one of the most used phrases in digital marketing today. Encompassing analysis, UX, design, split testing, and much more, CRO is often trivialized by minor (and sometimes senseless) page changes in the name of optimization. But in order to do it correctly you have to know what elements to test and what tools to use for the job.
In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.