It's a website. You can put anything there. But should you? Press releases, bad stock photography, PDFs, and accidental cat videos are just a few of the crazy things people add to their sites, often without a thought for the consequences.

In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP!

Rate this


  • Date: February 2, 2017
  • Presenter: Andy Crestodina
  • Element: Plan
  • Topic: Content, Websites
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the event.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning digital agency. Over the past 20 years, he has provided digital marketing advice to 1000+ businesses. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.