The Content Formula: How to Create and Measure Content That Converts

Businesses routinely struggle with the question of how to demonstrate marketing ROI. In today's digital world, where everything is measurable, you shouldn't have to put up with marketing that doesn't produce results. Content marketing attracts your target audience in a less in-your-face manner than buying your way into their hearts and minds through traditional ads, but measuring its effectiveness is another story.

In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.

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  • Date: June 15, 2017
  • Length: 60 minutes
  • Presenter: Michael Brenner
  • Element: Analyze
  • Topic: Content
  • Price: $0


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Michael Brenner

Michael Brenner is a sought-after speaker and the CEO of Marketing Insider Group, where he's worked with 75+ brands on thought leadership, marketing, and employee-activation programs. A best-selling author, his latest book is Mean People Suck: How Empathy Leads to Bigger Profits and Better Lives.

LinkedIn: Michael Brenner

Twitter: @brennermichael