Businesses routinely struggle with the question of how to demonstrate marketing ROI. In today's digital world, where everything is measurable, you shouldn't have to put up with marketing that doesn't produce results. Content marketing attracts your target audience in a less in-your-face manner than buying your way into their hearts and minds through traditional ads, but measuring its effectiveness is another story.
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
THIS WEBINAR FEATURES:
Michael Brenner is CEO of Marketing Insider Group and chief marketing officer at software company CONCURED. He's held leadership roles at SAP, Nielsen, NewsCred, and FullTilt, and co-wrote The Content Formula and Digital Marketing Growth Hacks.