Artificial Intelligence for Marketing: Getting Started

Artificial intelligence (AI) is having its moment. Maybe you've heard rumors about how it's going to take your job, or how it poses an 'existential risk' to humanity. But there's a lot to like about AI, including how you can harness it and its trusty sidekick, machine learning (ML), to transform your company's marketing strategy.

In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more.

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  • Date: September 21, 2017
  • Length: 60 minutes
  • Presenter: Jim Sterne
  • Element: Management
  • Topic: Marketing Technology
  • Price: $0


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Jim Sterne

Jim Sterne ( is the founder and director of Target Marketing (, founder of the eMetrics Marketing Optimization Summit, and the founding president and current chairman of the Web Analytics Association.