A PR Primer for Marketers: Five Steps to Bigger Buzz

Public relations may be one of the most misunderstood marketing disciplines, but it can be one of the most impactful when it comes to building brand awareness and boosting credibility—if you understand both the art and science of modern PR.

In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.


Katelyn Holbrook

Katelyn Holbrook is senior vice president at Version 2.0 Communications, a PR and digital communications firm for disruptive brands. She sets the strategic direction for high-impact integrated communications programs, as both an account team leader and head of the agency's burgeoning content practice. Katelyn has developed award-winning public relations and content campaigns for clients including SimpliVity, Panjiva, Care.com, and the University of Michigan.

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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Katelyn Holbrook
  • Element: Create
  • Topic: Public Relations
  • Price: $0


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