Defining Your ABM Pilot Campaign

Approaching account-based marketing (ABM) for the first time can feel overwhelming. Between thinking about how to align with sales, what accounts to target, how to target them, and which tools you'll need to be effective, a marketer's to-do list gets long quickly.

That's why it's important to approach ABM in phases, which will help your team to ultimately be more strategic and successful.

We'll walk you through everything from setting your strategy to what marketing tactics work best for ABM. Before long, you'll see firsthand how ABM can help you increase customer growth, retention, and loyalty.


Trask Rogers

Trask Rogers is a revenue marketing coach at The Pedowitz Group with 15 years of B2B marketing experience, working with clients in technology, retail, and other industries. His expertise includes program strategy and design, reporting, and analytics.

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  • Date: November 20, 2018
  • Length: 60 minutes
  • Presenter: Trask Rogers
  • Element: Plan
  • Topic: Account-Based Marketing
  • Price: $0


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