The Marketing Channel You've Been Missing

We think of demand gen as bringing leads to our businesses. But sometimes we forget that it's also effective for us to go where the people we're targeting already are. People are flooded with email, social ads, and retargeting to the point that they ignore it. But that little * bing * in their pockets? That gets a reaction almost every time.

Join us on January 17 for an exploration of creative and effective ways to use text messaging campaigns throughout your funnel.

You'll learn about:

  • Methods to increase lead-to-opportunity conversion with text messages
  • Use cases and sample results from text messaging campaigns
  • Best practices for designing and building text campaigns


Adam Daigian

Adam Daigian is the VP of growth at Hustle, leading multiple functions including growth marketing, product parketing, brand, PR, and business ops. He has designed and optimized hundreds of growth initiatives, sales funnels, and acquisition channels.

Abhi Sivasailam

Abhi Sivasailam is the director of growth and analytics at Infusionsoft. As a data scientist, analyst, strategist, and engineer, his specialty is using a holistic perspective to help companies leverage their data to make better decisions.


Sponsored by Hustle
Hustle is a one-to-one texting platform that lets businesses connect personally through the most effective communication channel. Hustle enables businesses to use conversations to build relationships, boost the effectiveness of other communication channels, and drive real action at scale.
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  • Date: On-Demand — Access anytime!
  • Length: 30 minutes
  • Presenter: Adam Daigian, Abhi Sivasailam
  • Sponsor: Hustle
  • Element: Communications
  • Topic: Demand Generation, Communications
  • Price: $0


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