Scale and Precision for Your ABM Strategy

With the new year upon us, marketers are in the midst of channel analysis and strategy planning. We all know that ABM works, but you may run into hurdles if you're looking at the wrong measurements of success.

So, what KPIs should you be paying close attention to when optimizing for both precision and scale? This webinar will explore the best marketing channels for driving target-account engagement—and what metrics matter when planning for the future.

You'll learn:

  • Why B2B purpose-built technologies are critical to success
  • The metrics that matter when analyzing channels for an ABM strategy
  • Which top-of-funnel channels deliver the best results in scale, precision, and costs


John Dering

As Senior Director of ABM Technology and Strategy at Demandbase, John Dering develops the strategy for marketing technologies to fulfill the vision of Account-Based Marketing.


Sponsored by Demandbase
Demandbase is the leader in Account-Based Marketing, offering the only comprehensive AI-enabled ABM platform.
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  • Date: February 14, 2019
  • Length: 60 minutes
  • Presenter: John Dering
  • Sponsor: Demandbase
  • Element: Plan, Analyze
  • Topic: Account-Based Marketing, Demand Generation
  • Price: $0


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