Using Conversational Marketing to Reel in More Leads

By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors.

Engaging with your site visitors while they're actively considering your product is an opportunity you can't miss.

But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help.

You'll learn:

  • Engage with prospects at any stage of the buying journey
  • Understand what buyers are looking for and guide them to deeper content
  • Capture and convert more leads right now, before they leave your site


Gar Smyth

Gar Smyth leads enterprise marketing at Drift. He helps B2B marketing and sales teams transform their pipeline building efforts. He's built and led global demand gen, field marketing, and SDR teams in startups and large enterprises for 15 years.


Sponsored by Drift
Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Gar Smyth
  • Sponsor: Drift
  • Element: Communications
  • Topic: Martech, Websites
  • Price: $0


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